Out now — paperback & ebook
Selling to homeowners is a craft. It demands the right mindset, a clear process, and sharpened skills — refined across thousands of appointments. This book distils it all into something you can read in a few hours and spend a lifetime mastering.
Buy on Amazon Available now as paperback & ebook
What's inside
"It exists purely to help you make the most of your part — the sales appointment itself."
This isn't a book about lead generation, follow-up sequences, or business strategy. It's laser-focused on one thing: what happens in the room — or on the screen — between you and a homeowner. That's where careers are made or lost. That's where this book lives.
Mark Brown
Sales Coach, Trainer & Author
Warrington, England
About Mark
Mark Brown has spent more than four decades writing and delivering training programmes across the home improvement industry. His experience spans an exceptional breadth of sectors: conservatories, windows and doors, living spaces, kitchens, driveways, landscaping, alarms, solar, bedrooms, and more. He has been both employed and self-employed throughout his career, and has trained well over 10,000 sales professionals in that time.
He has worked as a national training manager and regional sales manager, writing and delivering programmes at scale — from individual one-to-one sessions through to large group training — across a wide variety of home improvement products and companies. Throughout it all, his focus has remained the same: helping salespeople perform at the highest level they're capable of.
He is also a performance and life skills coach who works with people on breaking through limiting beliefs, identifying their goals, and finding the clarity to achieve them. His clients aren't limited to sales professionals — Mark has worked with people from all walks of life.
These days Mark works selectively, giving him the space to work with real focus and depth. He offers a free initial 30-minute consultation to explore whether he can genuinely help you — because the fit matters as much to him as it does to you.
The Glass Ceiling Breakthrough
The Glass Ceiling Breakthrough is Mark's personal coaching programme. Alongside skills and process, it works on the beliefs, habits, and mindset patterns that stop talented people from reaching the level they're capable of. Whether you're a commission-paid sales professional or someone with bigger goals in any field — this is where real change happens.
Identify and break through the thought patterns that cap your performance — often ones you don't even know are there.
One-to-one coaching focused on conversion, confidence, and consistency — for salespeople who know they have more to give.
Clarify what you actually want, build a plan to reach it, and work with someone who will hold you accountable along the way.
Mark delivers skills training one-to-one or to large groups — tailored to your team's product, process, and current level.
Investment
Start with a free call, then build the programme that fits — a single topic, a focused workshop, or the full 13-session CLEAN Selling Process. Every price below is per person.
Delivered as 13 separate one-hour sessions, with time in between to embed the learning. Weekly is recommended, though fortnightly or monthly delivery is available. Multi-session discounts are available — options are presented at your free Discovery Call.
Or pick the individual topics most relevant to you or your team — mix and match as needed.
Sales Foundations
Goal Setting Workshop
The Importance of Numbers
The Psychology of Selling
Questioning Skills
Listening & Body Language
Handling Objections
Managing Objections
“I Will Think It Over”
Other Quotes
Too Expensive
The Sales Appointment, Start to Finish
Confirming Appointments
Pre-Call Preparation
Arrival & Creating Rapport
Setting the Agenda
Discovery
Company Story
Product Demonstration
Money Matters
Measure & Design
Price Presentation
Reasons to Act Now
Paperwork
Consolidation
Securing Unsolds
What people say
"Mark is the best of the best out there. A true friend, gentleman, and an inspiration to everyone fortunate to be in his presence. His knowledge is invaluable and infectious."
"Mark has an incredible depth of sales knowledge, gives insightful feedback and motivation. Would highly recommend for anyone looking to increase their sales and improve their client journey."
Get in touch
Whether you're interested in the book, want to explore coaching, or are looking for group training for your sales team — Mark is happy to talk. The first step is always a free 30-minute consultation.
There's no pressure and no sales pitch. Just an open conversation about where you are, where you want to be, and whether Mark can genuinely help you get there.